About

Franchise Application What Makes Us Tick Money-talk Support About Us

About Flip Flop Shops

Founded in 2004, Flip Flop Shops® is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear. Its mission is to live to create innovative ways to “Free Your Toes®” to promote a casual, healthy, stress-free lifestyle! The company began franchising in 2008 and now operates shops globally throughout the United States, Canada, and the Caribbean.

Meet The Team

 

the CEO

Tom Romeo
size 12 

 

 the Director of Operations

Steve Shultz
size 10      

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the Director of Marketing
& Retail Design
Matt Burrows
size 12 

darcy.jpg the Merchandise Planner & Brand Support Manager
Darcy Greenhut
size 7 

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the Global Franchise Support
and Training Manager
John Martarano
size 11 

 

the Director of Sales
Devin Knott
size 11 

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the Canada Master Franchisee
Doug Kingston
size 11

 




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the Caribbean Master Franchisee
George Samander - size 13
John Samander – size 12 

 

 

 

 

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the CEO - size 12
Tom Romeo

 

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the Director of Retail Design and Marketing - size 12
Matt Burrows

After graduating from UC Santa Barbara in 2003, Matt worked at an Architecture firm designing and drafting residential and commercial projects. He quickly realized he could apply this experience to the fast paced fashion industry, which interested him greatly. In 2006 he began designing and project managing retail store build outs with American Apparel. Their rapid growth strategy gave him the opportunity to project manage new retail store build outs on almost every continent on the globe. He also designed custom fixtures and POP to help merchandise the growing assortment of product offerings.

In 2012, this experience led to a job in Retail Marketing with Palladium Boots. Working with the VP of Marketing and the rest of the incredible Palladium team, Matt helped take a small 30 million dollar brand and grow it to over a 100 million dollars offered in almost 100 countries. He worked with distributors and subsidiaries managing the design and implementation of over 200 new retail stores across the globe. He also built go to market strategies for retail, wholesale, and e-commerce. Matt eventually was tasked with managing all retail marketing efforts with every brand offered in the K-Swiss Global Brands portfolio. His marketing experience led to the appointment of Senior Marketing Manager for Palladium Boots North America. In this role he managed social media, advertising, PR, e-commerce, and all marketing budgets for North America.

Matt comes to FFS with over 10 years of Retail Marketing and Design experience and is excited to swap out his boots for a pair of flip flops. Growing up surfing on the beaches of San Diego, shoes just "weren't an option" during the summer. #freeyourtoes

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the Buyer & Brand Support Analysis - size 7
Darcy Greenhut

Darcy is a graduate of the Fashion Institute of Design and Merchandising and comes to Flip Flop Shops with an extensive background in retail buying - specifically in the surf apparel and swimwear arena. Claiming to be a life-long 'flip flop girl,' she harbors a great love for all things beach and outdoor. The active lifestyle is one that suits her interests - she loves going to the gym and running along the boardwalk. She and her husband spend time kayaking and enjoy anything related to the water. The Free Your Toes® lifestyle is one Darcy embraces daily, living in sunny San Diego, California.

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the Franchise Support Manager – size 11
John Martarano

Before entering the world of Flip Flop Shops®, John worked in the fine dining industry doing every job possible from bussing tables to cooking food. He soon (if you call 8 years, soon) grew tired of waiting on and cleaning up after people so he decided to test out the retail industry. John quickly traded in his apron and dress shoes for shorts and flip flops after being hired at the Naples Flip Flop Shops®, where he helped prepare and open the shop and worked as a Sales Associate for just over a year. John is currently working as the Flip Flop Shops® Franchise Support Manager; given the task of training franchisees/shop owners on how to open and operate their new Flip Flop Shops®.

John was born in the northwest suburbs of Chicago and eats, breathes, and sleeps Chicago sports teams (GO CUBS!). He graduated from the University of Central Florida in 2010 with a B.A.S in Marketing. John currently resides in Boston, MA where he enjoys playing the guitar, listening to classic blues/rock albums, and living the Free Your Toes® lifestyle on a daily basis.

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the Director of Sales 
Devin Knott

 

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the Caribbean Master Franchisee
George Samander — size 13
John Samander — size 12

George has been running the family business for 40 years located in Curacao. He started with one retail store and expanded it to several stores throughout the island, including a Converse concept store and The Athlete's Foot franchise. Moreover, the business specializes in casual and athletic footwear and gear.

After expanding the retail business, George started the wholesale business. The company is now the distributor for Wolverine brands throughout the Caribbean. Those brands include: Merrell, Hush Puppies, Sebago, Keds and Bates.

John recently finished his management/marketing degree at Webster University located in the Netherlands. Since returning to Curacao, John joined the family business and has been managing the retail business.

Now, together George and John joined the Flip Flop Shops team to expand the franchise throughout the Caribbean. They love the free your toes concept! It fits in naturally with the Caribbean culture.

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the Canada Master Franchisee - size 11
Doug Kingston

Prior to joining Flip Flop Shops as Canadian Master Franchisee Doug started his business career atShell Canada. At very young age he joined the family business and a long line of Shell dealers that included his grandfather and father. After amazing growth and numerous company awards for customer service Doug started looking for a new challenge. The consumer winemaking industry was taking off in Canada and Doug opened the first Wine Kitz franchise in greater Vancouver. A year later he acquired the master franchise for British Columbia. After developing the region with multiple stores he sold it back to the parent company and it was on to the corporate world. The next 10 years included executive positions at EB Games and Lids where Doug was involved in the explosive growth of these brands across Canada. 

In 2011 Flip Flop Shops provided the chance to "free his toes". It was too good an opportunity to pass up as Doug has lived the flip-flop lifestyle forever. From waterskiing and wakeboarding the crystal clear waters of the Okanagan lakes to traveling the world of sunny exotic destinations, it is in his blood. In fact, he was ahead of his time when he married his beautiful wife Debbie 20 years ago on the Caribbean island of St. Thomas wearing shorts and flip flops! His love of the water is only slightly ahead of his love of the frozen kind. When not breaking the glass calm waters in the summer Doug and his family can be found carving up Whistler in the winter.

"Flip Flop Shops has exploded throughout the United States, and I’m looking to bring this same energy to Canada," said Kingston, size 11. "This niche concept works. Plus, the demand for flip flops and sandals never dies, no matter what time of the year. I’m stoked to join the Flip Flop Shops family and look forward to growing the brand from coast to coast."

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