Los Angeles - May 2, 2017 Flip Flop Shops is proud to announce its newest line of casual footwear for men and women with exclusive launch partner Everyday California®. The collection was co-developed with Saliluz LLC, a division of Cobian® Footwear, a longtime industry leader and top supplier to Flip Flop Shops, and features design details and quality construction that are the hallmark of Cobian products. Details such as state-of-the-art EVA contoured foot beds, premium vegan leathers, and metallic accents are featured. The collection will retail exclusively at all Flip Flop Shops brick and mortar locations across the United Sates as well as the Everyday California flagship in La Jolla, California. Throughout the month of May, Flip Flop Shops will be promoting the launch with a Baja Beach blanket giveaway. These Everyday California branded blankets will be offered in 5 different colors with the purchase of two or more pairs while supplies last. Flip Flop Shops will then release allocation of the flip flop collection to its brand new e-commerce shop exactly 4 weeks after the launch.
“This has been a long time coming,” commented Brian Curin, the President – size 10 of Flip Flop Shops. “With the support of our parent company, Cherokee Global Brands, we are finally bringing our customers a truly authentic line of flip flops under the Everyday California brand that is sure to be a hit!”
“Everyday California is rooted in adventure,” commented Christopher Lynch, co-founder and managing partner at Everyday California. “We started this company with a handful of kayaks and a pick-up truck, and grew it to be a successful ocean adventure and apparel business, now selling our clothing and accessories internationally. We can’t wait to have the flip flops out in the market and look forward to continuing to share our love for California with consumers around the country and the world.”
The women’s line, which will include two styles—The La Jolla, in pewter and copper, and the Solana, in chocolate and tan—will retail for $36 to $44. The men’s line will include the Everyday in black, Big Rock in black and clay, and The O-side, with prices ranging from $24 to $44. The flip flops are made from a variety of materials including; vegan leather, soft synthetic rubber and molded EVA. With each featuring the company’s famous logo of Brutus the bear holding his favorite surfboard. The Solana flip flops are made from vegan leather and offers a durable, nonslip bottom sole.